Sarah Brown: wife, mother and Public Relations genius!
Besides being the wife to the most talked about man in politics, Sarah is using her strength as an expert in Public Relations to do a damn good job of PR for brand Brown. Sarah is venturing outside of the realms of the women before her, appearing at Glastonbury with Naomi Campbell and partying at charity functions with Paris Hilton, not sure what message this is portraying, perhaps personality, an area in which her husband fails?
I was surprised to see Sarah guest editing last weekend’s issue of Fabulous. As patron of Wellbeing for Women she themed the issue on women’s health with articles such as miracle pregnancies, Jools Oliver’s traumatic pregnancy and how the ‘Wellbeing for Women’ has helped women to realise there dreams off motherhood. The Editors letter featured a thought provoking phrase ‘Britain’s army of women – mums, sisters, daughters, best friends – is what helps keep the country going.’ I did muse over this being either a key message of Wellbeing for Women or a public joke about Sarah’s belief that she’s keeping the country together?
Sarah has her foot firmly in the PR door keeping up with the latest industry trends by becoming a social media wizard – a PR must! With her @sarahbrown10 twitter account receiving more than 400,000 followers and a blogging from G8 summit on downing streets website (wonder if she had to persuade Gordon to let her do that?) Having worked within the industry for many successful years Sarah certainly knows what she’s doing.
A recent article about her self promotion on Independent online received a lot of negative comments and ridicule about herself and her husband. Unsure of the objectives of Sarah’s actions / strategy – herself, her husband, the charities she represents or her future carer – Sarah is only doing her job. As a wife and a PR.
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Putting herself out there in such a high profile way is always going to put her up for ridicule. In today’s shallow ‘if you’re in the media you a celebrity’ world I think certain people will lap it up – not least Sarah.
Online you must create a personal brand in a small way at least to gain followers or fans. The fact that she has 400,000 followers on Twitter, she must be doing something right – fair play!
Sarah Brown is not someone who would
immediately come to mind when you think of social media, so it was good to see what she was about, through the informative links throughout the article.
Being keen on social media myself, it is nice to see that it is not only the younger generation that are embracing this. Twitter looks like one social media link to a wider audience that facebook and myspace couldn’t seem to reach?
Sarah Brown’s PR team are looking at the Michelle Obama campaign and going “Ooh, look at that. She’s good isn’t she. Sarah could be to herself what Michelle is to women in America. Does anyone have any contacts with Oprah Winfrey? No. Erm, Larry King? No… Ah screw it I know someone who works for Paris Hilton I’ll give her a call”
Walking through the mud at Glastonbury with Naomi Campbell! Does anyone really think that Gordon Brown’s wife is good buds with ‘My name is Naomi’? I don’t.
Full marks for effort Sarah, but one step at a time yeah?
Try Loose Women…
I think it’s refreshing to see Sarah Brown actually trying to be someone other that the PM’s wife. She is, afterall, a person in her own right. Why not make the most of the spotlight and have fun while she’s at it.
If she wants to go to Glastonbury with Naomi for a bit of PR, why not? I would… well, maybe not with Naomi, but still!
I don’t agree with the fact that she should go on ‘loose women’. Just because she is a woman of a certain age, doesn’t mean she has to follow in the footsteps of other women in that category. I am please to see her doing something different and breaking the mold of the loyal, must be perfect in every way PM wife, maybe for that reason, she will be remembered as herself, not Gordon’s wife. I look forward to seeing more about Sarah in future.
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