The NEC call on full service agency to promote Europe’s most exciting funfair.
BigCat will be responsible for a full scale publicity campaign including PR, media buying and social media as well as designing and distributing the Funworld event’s branding and promotional material.
Funworld will run for 22 days from 18 December in Hall 5 at Birmingham’s NEC complex and it will be the largest event of its kind in the UK. It is expected to be attended by around 100,000 people over the Christmas period.
Funworld, the value for money family attraction, will house around 50 exciting rides and attractions over 25,000 square metres, equivalent to 3 football pitches.
Anthony Tattum, Marketing Director of BigCat says: ‘We have worked with The NEC on several projects over the years and it is always pleasure to be involved with them. Funworld promises to be a huge event and it is our goal to lay strong foundations in order to ensure it becomes an annual event.’
Louise Sambrook, Show Manager of The NEC Group says: ‘We were looking for an agency with strong local contacts and knowledge of the entertainment industry and we feel BigCat excel in both of those areas.’
Having completed an English degree at Aberdeen University in June, I was fully aware that I had one more chance to revel in the spoils of what would be my last summer as a student, before I embarked upon what was to be, if not a career, at least something that would fill my pockets in the absence of the all too heavily relied upon student loan. In order to offset the trepidation and prevailing angst, my friends and I avoided the subject of the ‘real world’ at all times and carried on our lackadaisical student lifestyle with vigour, sitting back and watching the last few students slowly dwindle out of Aberdeen. All of a sudden it was my turn to leave!
Having returned home to live with my parents, the next few months weren’t much fun. Sending off about 50 job applications a day and only getting the response of; ‘Dear Benjamin, thank you for your application, however we feel that you do not have the necessary experience for this position’. Now answer me this, how was I supposed to gain the experience I needed if no one would employ me? Slowly it began to dawn on me that I may have to settle for a job in telesales or knocking on doors. I went for knocking on doors (at least this way I’d be outside and keeping fit!)
At 15 I never thought I would be sat where I am right now; at a computer in an office in Birmingham city centre writing about myself. In fact, apart from that I am wearing my own choice of casual clothing, I am pretty much the epitome of everything I swore never to become. I was going to be a rock star and/or writer and although these dreams are not yet entirely out of my grasp, they are not yet providing an income. At the uncertain yet still youthful age of 25, I have just been granted an internship at Big Cat Group, a PR, marketing and events company, that luckily for me offers a place where I can gain the experience that was so desperately sought after. It was the opportunity I had been waiting for and after an interview, a blog post and a trial shift here I am. It’s only my second week on the job but I am thoroughly enjoying the work I am doing. I wasn’t sure what to expect when I first applied for the position, I envisaged three months of photocopying, making tea and fetching biscuits from the shops. So far it has exceeded my expectations and not a photocopier in sight! Its allowing me to think, create and use some of the ‘skills’ that I learned at university and although I am not getting paid I feel that it is at last giving me some direction and control in my life. Maybe I am ready for the ‘real world’, just maybe…
Birmingham YMCA has recruited 360o agency Big Cat Group to support them in an ambitious fundraising project. The target £1.5 million to be raised will enable the YMCA to build community facilities that will feature as part of the £13.5 million re-development of the current site on Reservoir Road, Erdington.
BigCat will be project managing aspects of the fundraising activity including implementing a sponsorship strategy and promoting the 18-month fundraising project through an extensive PR campaign. BigCat were selected to assist the YMCA after the delivery of a successful PR campaign in 2008, where BigCat helped to promote the objectives of the re-development, helping the YMCA to secure the existing £12 million.
The youth and community centre, part of the scheme called The Orchard, will house facilities including a multi-use sports hall, training and meeting rooms and a ‘chill-out’ space for young people. These facilities have been designed to create a platform for YMCA residents to integrate themselves productively into society, through voluntary activity and paid work at the project.
(Left) Anthony Tattum, Marketing & Communications Director, BigCat. (Right) Alan Fraser, CEO, Birmingham YMCA.
Costs for the Erdington development are estimated to be approximately £13.5 million, of which £12 million has already been secured. The scheme has been included in Birmingham City Council’s ‘Places of Change’ programme – a national initiative to create places of change for formerly homeless people, and help integrate them back into the community.
When I first got wind of the Peter Andre and Katie Price break up I cynically thought that it could quite conceivably have been a PR stunt. The Andre – Price union has been lived out completely in the lime light with OK exclusives on their wedding and a number of TV series surrounding their everyday life. Their relationship was even conceived on a reality TV show.
The break up of their 3 ½ year marriage has turned into a war, with the battlefield being the national news and TV. Firstly, Price’s TV interview with Piers Morgan: this was probably the most sensible thing that her PR agency could have suggested. During the interview Price had the chance to portray her side of the story, pull on the heart strings of all watching whilst talking about the ordeal of being dumped.
Andre has been advised to keep quiet and appear to be the bigger man – which has worked. Photos of Price almost naked in a pool with her new boyfriend appeared on tabloids the same day as photos of Andre picking berrys with his children, that’s a point for team Andre PR.
Stories litter the tabloids about Jordan’s infidelities and drunken antics whilst Peter is on the front covers portrayed as the victim who has been left to bring up her children. The UK’s father of the year seems to be using his positive press coverage as a vehicle to promote his album which is currently destined for a number one spot.
Katie is also planning a come back with a ‘what Katie did next’ programme. She is currently using The Outside Organisation looking after her PR; these guys are exactly what she needs if she ever wants to pull back from all of her recent mistakes. The Outside Organisation also helped Heather Mills after her recent split with Paul McCartney although we all know who came off the better out of those two.
Millions of people go into work everyday and log onto the online version of their preferred newspaper. They do this because it’s free!
Financial Times editor Lionel Barber has recently said in a Channel 4 news interview that the newspaper industry must charge people for reading newspapers online, and that free content on the web was the biggest mistake the industry has made in the past ten years. Is this the beginning of the fall for the online newspaper?
The FT currently has 117,000 paying web subscribers, which represents 10% of those registered on FT.com. Surely this new approach to online news would result in a huge decline in the online readership.
Lionel wants this future business model to create revenue lost from lack of online advertising which supports the free online content. He also wants other newspapers to do the same. Perhaps this is too little too late?
Many newspapers such as the Guardian, Times Online and many regional newspapers have put time and effort into pushing there online capabilities: creating communities around there newspaper, with thousands of people following them on twitter and interacting with them via blogs and commenting. Will they follow in the footsteps of the FT? Would you pay to read an online newspaper?