When I first got wind of the Peter Andre and Katie Price break up I cynically thought that it could quite conceivably have been a PR stunt. The Andre – Price union has been lived out completely in the lime light with OK exclusives on their wedding and a number of TV series surrounding their everyday life. Their relationship was even conceived on a reality TV show.
The break up of their 3 ½ year marriage has turned into a war, with the battlefield being the national news and TV. Firstly, Price’s TV interview with Piers Morgan: this was probably the most sensible thing that her PR agency could have suggested. During the interview Price had the chance to portray her side of the story, pull on the heart strings of all watching whilst talking about the ordeal of being dumped.
Andre has been advised to keep quiet and appear to be the bigger man – which has worked. Photos of Price almost naked in a pool with her new boyfriend appeared on tabloids the same day as photos of Andre picking berrys with his children, that’s a point for team Andre PR.
Stories litter the tabloids about Jordan’s infidelities and drunken antics whilst Peter is on the front covers portrayed as the victim who has been left to bring up her children. The UK’s father of the year seems to be using his positive press coverage as a vehicle to promote his album which is currently destined for a number one spot.
Katie is also planning a come back with a ‘what Katie did next’ programme. She is currently using The Outside Organisation looking after her PR; these guys are exactly what she needs if she ever wants to pull back from all of her recent mistakes. The Outside Organisation also helped Heather Mills after her recent split with Paul McCartney although we all know who came off the better out of those two.
